• CITIGO
        Male dimenzije, velike mogućnosti
        • Opcija karoserije sa 3 i 5 vrata.
        • 5-stepeni polu-automatski menjač.
        • Varijanta GREEN TEC.
        • do251l /951l
        • od4,1l/100km
        • od95g/km
      • Nova FABIA
        Nova FABIA
        Nova FABIA se nadovezuje na dizajnerske elemente ŠKODA VisionC
        • Markantna, moderna i dinamična

        • ​Nov, svež concept rešenja unutrašnjosti
        • Šira i niža nego prethodni model
        • do330l /1150l
        • od3,9l/100km
        • od101g/km
      • Nova FABIA Combi
        Nova FABIA Combi
        Počinjemo tamo, gde drugi staje
        • Prtljažnik bez konkurencije u svojoj klasi

        • ​Novi sistemi asistencije i infotainment sistemi
        • Snažni i štedljivi motori
        • do530l /1395l
        • od3,9l/100km
        • od101g/km
      • RAPID
        Prostor u svom najlepšem obliku
        • Prvi serijski model sa novim dizajnom ŠKODA
        • Dovoljno prostora sa odličnim odnosom cena/performanse
        • Obimna bezbednosna oprema
        • do550l /1490l
        • od3,8l/100km
        • od99g/km
      • RAPID Spaceback
        RAPID Spaceback
        ŠKODA RAPID Spaceback - najmlađi kompaktni automobil
        • Sportska svežina i dinamična elegancija
        • Prostrana i atraktivna unutrašnjost sa trokrakim sportskim volanom
        • Panoramski stakleni krov i produženi zadnji prozor
        • do415l /1381l
        • od3,8l/100km
        • od99g/km
      • OCTAVIA
        Klasa sama za sebe
        • ESC sa kočnicom protiv lančanog sudara i 7 vazdušnih jastuka u standardnoj opremi
        • Snažni motor 1,6 TDI/77 kW sa potrošnjom od samo 3,8 l/100 km i emisijom CO2 99 g/km
        • Moderna tehnologija: sistem za zadržavanje vozila u voznoj traci Lane Assistant
        • do590l /1580l
        • od3,7l/100km
        • od98g/km
      • OCTAVIA RS
        OCTAVIA RS
        Najbrža OCTAVIA do sada
        • Najveća brzina 280 km/h
        • 2.0 TSI/162 kW i 2.0 TDI CR DPF/135 kW motori
        • Inovativni progresivni servo
        • do590l /1580l
        • od4,4l/100km
        • od115g/km
      • OCTAVIA Combi
        OCTAVIA Combi
        Prostor u najboljem izdanju
        • 610 litara prtljažnog prostora
        • Elektronski kontrolisana vrata gepeka
        • Hi-tech oprema za bezbednost i udobnost
        • do610l /1740l
        • od3,7l/100km
        • od98g/km
      • OCTAVIA Combi RS
        OCTAVIA Combi RS
        Sportski, prostran, funkcionalan u savršenoj ravnoteži
        • 2.0 TSI/162 kW i 2.0 TDI CR DPF/135 kW motori​​
        • Inovativno progresivno upravljanje
        • Trokraki kožni volan
        • do610l /1740l
        • od4.5l/100km
        • od117g/km
  • Nova OCTAVIA
      • Nova OCTAVIA
        Nova OCTAVIA
        Klasa sama za sebe
        • ​Široka paleta motora TSI i TDI od 81 kW do 169 kW
        • ​Inovativní sistemi asistencije
        • ​Nove mogućnosti povezivanja
        • do590l /1580l
        • od3,9l/100km
        • od102g/km
      • OCTAVIA Combi
        OCTAVIA Combi
        Vozla OCTAVIA Combi u stalnoj ponudi
        • ​Nekoliko atraktivnih varijanti
        • ​Inovativni sistemi asistencije
        • ​Moderni načini povezivanja​
        • do610l /1740l
        • od3,9l/100km
        • od102g/km
  • YETI
      • Novi YETI
        Novi YETI
        Dva nova lica kompaktnog SUV-a
        • Eleganstni stil za grad i robustni izlgled za prirodu​

        • Prvi automobiul marke ŠKODA sa kamerom za parkiranje
        • Nove kombinacije motora I menjača verzije FreenLine emisije CO2 samo 119g/km
        • do510l /1760l
        • od4,4l/100km
        • od115g/km
      • Novi YETI Outdoor
        Novi YETI Outdoor
        Elegantni SUV sa opremom za off-road.
        • Off-road sistem u vozilima 4x4 za teške terene
        • Visoko postavljeni farovi
        • Navigacija Columbus sa funkcijom off-road.
        • do510l /1760l
        • od4,4l/100km
        • od115g/km
      • KAROQ
        Novitet u klasi kompaktnih SUV vozila
        • ​Najmodernija tehnika, specijalni režim Offroad
        • ​Jaki i štedljivi motori TSI i TDI
        • ​Prvi put digitalna instrument tabla
      • KODIAQ
        Snažan kao medved
        • ​Dizajn novog velikog SUV-a marke ŠKODA simbolizuje snagu i sigurnost
        • ​​Veličina, snaga, smisao za porodicu.
        • ​Predstavljanje u drugoj polovini 2016. godine
        • do720l /2065l
        • od4,9l/100km
        • od129g/km
      • Novi SUPERB
        Novi SUPERB
        Novi SUPERB revolucionarnog dizajna, vrhunskog komfora i sa inovativnim povezivanjem
        • ​Džin sa najvećom unutrašnošću i prtljažnikom u svojoj klasi
        • ​Mnogo više snage sa najačim motorom snage 206 kW
        • ​Puno novih sistema bezbednosti i komfora​
        • do625l /1760l
        • od4,3l/100km
        • od113g/km
      • Novi SUPERB Combi
        Novi SUPERB Combi
        Nova Škoda SUPERB Combi je puna najmodernije tehnike
        • ​​Prtljažnik osnovne zapremine 660 litara
        • ​Novi sistemi bezbednosti i asistencije
        • ​Moderni infotaiment sistemi sa mnogo funkcija
        • do660l /1950l
        • od4,4l/100km
        • od114g/km

AC Stojanović : Upoznajte Škodu : Explore Škoda

You’ve adjusted the driver’s seat so it fits you perfectly. You’ve mastered the art of changing gears smoothly. And you always know how your vehicle responds to each maneuver. In short, you know your car, and you certainly know how to drive it. So what else is there to know?

It's older than you think

Read the story

It was a carefully planned child

Read the story

It is following in the footsteps of a visionary

Read the story

It was born lucky

Read the story

One day it will have offspring of its own

Read the story

Wine? What does a glass of wine have to do with anything?

Read the story

As is the case with every car owner, you definitely remember the special day you finally got your wheels. But while the two of you started making new memories on that day, your car was already full of wisdom when it came from the assembly line. In a well thought-out process, years of experience of its predecessors and newly gained design and engineering knowledge were gradually instilled in it. And it all began with one elaborate sketch. Here’s the whole story.

From idea to reality

Usually, right before production, the engineers tend to make some small, final adjustments. While hardly noticeable, these modifications enable smoother and more cost-effective production of the car. Since the first sketch was made, a demanding three to five years have passed.
When a car company decides it’s time for a new model, it first examines the needs and expectations of existing and potential customers. Then, it decides what kind of car it should make – if it should be a small family car, an SUV, a sports car, etc. Right after the research and development department sets the proportions and technical properties of the new vehicle, the designers are called in. They have to connect emotionally with the target audience and sketch the first lines of what the new car could look like.
Usually, it is through a creative contest between company designers that the future look of the interior and exterior of the car is chosen. The task is extremely difficult. Not only must designers perfectly understand the customer, they must also predict what the world will consider of value in the distant future – up to three years could pass until their vision actually reaches production lines. In this competition amongst equals, four to six concepts are initially selected for further development. Then, designers work on the details and small-scale models of the future car are made and evaluated until one vision wins. It's all an intensive, top-secret process.
In parallel with the development of the design, technicians already set the placement of all the car components. Their work and the work of interior and exterior designers is then transposed and combined in computer-based design programs. This way, eventual changes in design and their impact on the aerodynamics, comfort and safety of the vehicle can be examined and elaborated on in a matter of clicks.
Although designers and engineers can actually visualize the concept of the car in 3D with the help of computer design programming software, the concept model is also made in a full-size clay rendering. Only this way can the observers of the silhouette of the future car most accurately see how light will reflect on its surface and easily enhance imperfections.
Once the clay models have been tested, including for aerodynamics and ergonomics, the final design is confirmed. Engineers then scan the clay models to obtain computer graphics that will serve in the production of the new car’s parts. At this stage, physical prototypes of the car are produced and thoroughly tested. By exposing them to extreme weather and road conditions, the manufacturer ensures the future car will be durable and in line with customers’ needs and expectations.

It all started long before your car was built. In their minds, the car designers travelled to the future and envisioned a car that would fit it perfectly. Based on their vision, a concept car was made. Their dream car, though, hardly ever got to mass production. The sole aim of creating it was to explore new territories in design and to make use of new possibilities in technology. Nevertheless, their effort was far from futile. Guess what? Your car also benefited.

Why do car makers even bother with concept cars?

To cultivate the craft

When creating new vehicles intended for mass production designers’ work is always impaired by industry limitations. Designing concepts, however, is a completely different story. Talented creatives can finally let their imaginations run wild and actually set the limits of a brand’s design themselves. Having loads of fun in the process, those on the design team also learn from one another and further develop their craft.
To evolve carmaking

Ever since the world’s first concept car was brought to life in the design studios of General Motors in 1938, setting a vision for future models has been the main role of concept cars. Thus, when a company decides to create one, it is actually opting for the (r)evolution of its trademark design. Even if only a small percentage of the concept cars make it to the production line, this does not mean the newly developed styling forms were just lines on paper. After they have been thoroughly tested and elaborated on, they materialize in future mass-produced vehicles – such as the one you’re driving now.
To test new ground

When the design vision for its future cars is set, a car company carefully follows and analyzes the reaction of the public. If the vision is well received, the manufacturer knows it's on the right track. If not, changes to the original design or a completely new design study follow. This way, the design studies serve the company to identify expectations before actually producing a new model, thus avoiding potential failure.
To influence the future

Sure, designers always question what the future will bring. But even if their vision never reaches production, their conceptual designs have an influence nonetheless. Presented at car shows and in magazines around the world, they shape the perception of the public. This way, the conceptual studies also benefit the car manufacturer itself: its customers know what they can expect from the brand and actually get a hold of the exciting designs in a few years’ time.
To get closer to their customers

Communicating with customers and fans is a crucial reason for car manufacturers to take on the effort of creating concept cars. These concepts are a statement of the brand’s identity and the experience it wants to offer its customers. Creating concept cars is also a statement from the company that it, too, is thinking long-term and intends to be an integral part of the automotive future. It serves as a guarantee to its existing and potential customers that it has always done - and will never forget to do - its utmost to maximize the functionality and utility.

So, the concept car you really liked became a very different production car? In the automobile industry, this is the norm. As designers develop new ideas, they already know that their visions will probably need to be “toned down” when their concept is listed for production. A well-designed car isn't one that just looks good; it must also be functional, comfortable, safe, economical and environmentally friendly. And all these are qualities that are sought after in the development of a production car.

Why don’t production cars stay true to their conceptual forerunners?

1. They have to meet the expectations of the public
When a car’s looks are radical, taking it to production poses too much of a financial risk to the car maker. Therefore, the design needs to be adapted so that it meets the expectations of as wide an audience as possible. But, even if changes to the design are made, maintaining the emotional appeal of the car is crucial.

2. They have to meet industry standards
No matter how good a car is, 80 percent of the time it will not sell if it doesn’t look good. Nevertheless, even when feedback on the looks of a concept car is great, the manufacturer must still question whether its solution as a whole is actually functioning. It could be that the roof of the car is too low, the field of vision too impaired, or the car may not be aerodynamic enough… Those and similar challenges need solutions and these often lead to a change in the design.

3. They must be made to last
A design that you are in love with now could actually not age all that well. Usually, a new model has to be attractive for as long as three to seven years – it is only then that a new version of the model will replace it. Therefore, a lot of effort is put into achieving timeless aesthetics, while still maintaining the emotionality of the car. Achieving this goal could bring about some compromise.

4. They must be affordable
In conceptual studies, the costs of making a certain type of car are not really considered. Room is left for imagination to take its course unrestrained. But when it comes to manufacturing a car for actual customers, their incomes have to be taken into consideration as well. Thus, changes in the design are often made in order to lower the cost of production and, consequently, its price for the consumer. This way, the quality of the build is left uncompromised, while the car becomes available to as many car-lovers as possible. It’s a win-win.
At ŠKODA we dream big but we never lose sight of the people we create for.
Here are our latest concepts turned into reality. Click, drag and check for yourself!


In the future, ŠKODAs will be robust, yet elegant. This is what the MissionL concept anticipated in 2011 – and it came true. The best variation on the theme of elegant robustness can be found in ŠKODA RAPID. What can’t be seen in the photo is the quality of materials and the beauty of the car’s minimalist design also explored in MissionL.


Once the first step in a new direction, the VisionD concept influenced the design of all ŠKODA models following the year 2011. The RAPID SPACEBACK, though, is the one that was influenced the most by it. Can you notice the similarity in their sophisticated and sharply defined lines? So dynamic!


While the VisionD and MissionL concepts only flirted with the tradition of famous Bohemian crystal making, the VisionC design concept fully embraced the crystalline design. Introduced in 2014, its expressiveness, dynamism, confidence and emotionality were a revolution in ŠKODA’s design. Simply superb! ŠKODA SUPERB.


Wanted: a car that is robust, strong in character, spacious and elegant – all at the same time. How to satisfy all these expectations? ŠKODA’s answer is the VisionS study, which took the design language of VisionC to the next level and from which the much anticipated SUV emerged: ŠKODA KODIAQ.

From now on you can call your car Lucky. Because that’s exactly what it is! From the hundreds of designs to choose from, the car maker picked your model to be mass produced. To be honest, though, this wasn’t really chance or good luck. In the automotive industry, every decision is made for a reason. The demands of production, expectations of the customers and legislative limitations make it so that there’s no room for just emotions – well, except when there is!

ŠKODA designers just love speed and racing – and they make it visible on almost every car concept they get their creative hands on. The ŠKODA YETI model, a compact SUV primarily meant for city driving, was also turned into an extreme form – the YETI EXTREME. It stays true to its name – strong and fast as a yeti supposedly is, and just as rarely seen. A true showcar.
As if the ŠKODA FABIA R5 rally car wasn’t enough of a high-tech sporty beast, the team of ŠKODA designers went on to produce another sporty stunner. The FABIA R5 COMBI version of the car is one you definitely won’t see on the roads. Not only because it’s that fast, but because it was made exclusively for fun and car shows. Hmm, is it maybe a little too aggressive?
If it’s sportiness you like in a car, you should look away immediately! Because there’s a ŠKODA model you would probably love to have, but which isn’t actually for sale. The ŠKODA RAPID SPORT shows off the power of ŠKODA design, which seeks not only functionality, but is also more emotional than in the past. The body of the RAPID has perfect proportions and, as you see, it only takes a few sporty accents to make it look even more amazing.
Dream cars
Concept cars are not the only thing that’s being developed at ŠKODA. Ever since 1927, the company has also been developing new outstanding technicians at its own vocational school. In 2014, students of the school made their own dream car for the first time, and the newly established practice is set to become tradition. Until now, students have reinterpreted the models CITIGO (CitiJet), FABIA (FUNstar) and RAPID SPACEBACK (Atero). Can you feel their playful, casual and sporty spirit?
ŠKODA knows rallying and it knows compact cars. So after the company decided to produce a subcompact model line, the ŠKODA CITIGO, the designers gave it the deserved twist. The city dweller was transformed into a sporty little beast, just waiting to go sweep the dusty rural roads. Notice the wing that extends the car’s roofline? Its function is to increase the downforce during driving. Otherwise, it would fly!

It is called evolution. In time, species adapt to their challenging surroundings. They gradually develop traits that help them carry their genes forward: exceptional vision in birds, excessive brute force in predators, excellent hearing in prey. Similarly, evolution occurs in car design. In your own car, past experience has been incorporated. And one day, the car you drive will strengthen the genetic code of your future one. The longer the legacy, the better the car.

ŠKODA 1101 "Tudor", 1948
After WW2, cars produced by ŠKODA were based on the pre-war models like this beauty which takes all the mechanical bits and pieces from the Popular.
L&K Voiturette A, 1905
The four-wheeled breakthrough: the first car from L&K had a seven-horsepower, four-stroke, one-liter, two-cylinder engine. Even the first model was a commercial success for the company!
L&K ŠKODA 110, 1925
The versatile four-cylinder 110, the last model in history that used both company names, was available as a roadster, coupe, saloon, and as a pick-up.
Superb 4000, 1940
The most powerful version of the original elegant Superb, dating from 1934 and the first ŠKODA with an eight-cylinder engine.
ŠKODA Rapid, 1937
Technically advanced for the pre-war era, with an all-around independent suspension, the Rapid was a hit and formed a strong basis for later models. A passionate cabriolet was also derived from it, as was its bigger 'brother', the Rapid Six.
ŠKODA Popular Sport “Monte Carlo”, 1938
The beginning of the rally legend: ŠKODA took third place in the 1.5-liter class in the Rally Monte Carlo with this model that was the most affordable ŠKODA at the time.
Every new car has
the DNA of its

ŠKODA Favorit 136 L, 1989
The Favorit was one of ŠKODA's most recognizable models prior to becoming a part of the Volkswagen group.
ŠKODA 966 Supersport, 1950
This was the first ŠKODA built with the sole aim to compete against the best GT competition of that era. Its last incarnation was equipped with a powerful 1.5-liter engine with a Roots compressor.
1100 OHC, 1957
A timeless all-aluminum featherweight beauty: the elegant and extremely rare two-seat coupe was the first ŠKODA that reached the magical 200 km/h.
ŠKODA 1000 MB, 1966
The change to the combination of both rear wheel drive and a rear engine in this new small family car proved to be a success. A lot of car for the money, as many salesmen stated at the time. Does that sound familiar?
110 R Coupe, 1970
This sleek rear-engined beauty was admired by the world in 1970 and is still looked upon as a source of inspiration for the future.
130 RS, 1975
The most successful racer in the brand's history and undisputed winner in its 1.3-liter category during the WRC in the 1970s.

Well, when your car finally got to see the light of day, the team that created it definitely had a toast. But a glass of wine might have also been a source of inspiration for your car in the first place. Ideas come from everywhere and anywhere, and sometimes not even designers themselves know where exactly their concepts came from. Everything can be an inspiration and a muse can come to visit anytime - while admiring art, cycling the hills, wandering the city streets or, well, occasionally having a drink or two from mesmerizing glasses made from Bohemian crystal. Not for pleasure, of course. Looking for inspiration is really tough work, they say.

Digging deep

“Yes. We are going
back to our roots,
if you will.”
Jozef Kabaň,
Head of ŠKODA design
Tradition is an important building block for the future.
That’s why designers immerse themselves in brand heritage,
soaking up the forms of glorious past designs…

Walking the extra mile

“It is necessary to look beyond
the comparatively narrow
scope of car manufacturing.
Architecture is one such area.”
Jozef Kabaň,
Head of ŠKODA design
Then, they go walking. They soak up the urban and rural scenery,
exposing their body sensors to the many stimuli of their surroundings.
Before they know it, an idea is born.

Always on full alert

“Our eyes are always our
scouts when it comes to
seeing something new – be
it a bread roll, a piece of
furniture, a person or a car.”
Jozef Kabaň,
Head of ŠKODA design
Even if the sources of ideas are actually unknown to designers
themselves, one thing is sure: if they weren’t attentive observers,
they would probably miss the hints of inspiration.

Keep it crystal clear

“If someone asked me to
describe ŠKODA design
in one word, I would say
Jozef Kabaň,
Head of ŠKODA design
In automotive design, ideas become matter. In ŠKODA design,
matter and material are sources of inspiration. Bohemian crystal is
what inspired the looks of new models the most. Keeping the design
true to the brand legacy and its Czech roots makes ŠKODA models
a perfect combination of function and style.